The Perfect Pitch Deck

Jörg Rheinboldt

Creating a good pitch deck is hard. And creating a great pitch deck is even harder. We look through applications to the APX program every single day: a lot of them are great, some of them…not so much. Why? One of the main reasons is that the pitch deck is incorrect or incomplete.

We’d like to share with you a few hints and guidelines on what we expect from a pitch deck. That way, you can up your chances of leaving a lasting impression.

First of all, by the end of your pitch deck, we should have answers to the following questions:

Why you?
Why this?
Why now?

That’s easier said than done, of course. We often see simple mistakes, such as missing information, overcrowded slides, a lack of research, confusing or contradictory statements, typos, etc.

Take extra care to avoid these blunders! Please. This will help us and, especially, you.

How can you avoid this? Do your research and create a sound structure for your pitch deck. Take us on a journey. Show us all the aspects of your company that we want to and should know about. A great place to start is to include the following dimensions and answer these sample questions:

  • Problem → What problem are you addressing?
  • Solution → What solution do you offer?
  • Product → What is your product?
  • Vision → What’s your vision today, in a year, in five years?
  • Market size → How big is your (addressable) market?
  • Competition → Who are your competitors (direct and indirect)?
  • Business model → How does your business work? How do you plan to make money?
  • Status and roadmap → Where are you today? What key milestones do you want to achieve in the next 12 months?
  • Team → Who are you? Why are you the right team to build this?
  • APX Program → Why APX? Why are we the right partner to win this?

Last but not least, the pitch deck design matters. We don’t expect you to have your corporate identity completely figured out – or even to have a logo yet. Just prove to us that you have a good feeling for form and function. After all, an image is worth a thousand words. How you design your pitch deck gives us tons of insights into how you plan on building your product, even if you’re not a designer.

Best of luck!

Submit your pitch deck