How to Design a Perfect Pitch Deck?


A pitch deck should tell your story, make your audience interested and be precise. But if the design is off, you risk losing people and sending all the wrong signals about your company. Here are 7 tips to create a perfect pitch deck based on my experiences as a visual designer working for APX and with our portfolio companies.

1: Keep it simple

One of the most important things it to not overwhelm the viewer with your presentation. Using as little text as possible will help with keeping the information short and streamlined. You can also visualise information with the help of images or try reducing text with the use of icons.

2: Use impactful images

When using images, try not to fall back so much on generic stock images, instead, use actual photos of your team and product. If you face the challenge of not having a visual product, try to represent it in other ways, possibly through an illustration or diagram.

3: Think about your message

It’s important to keep the message and focus of your slides in mind — what do you want to convey and how can you manage to do so? Not only content- but also design-wise this means to keep it simple and honest.

4: Be consistent

Consistent branding helps to make investors remember your startup. Make sure that your pitch deck incorporates your brand colors and include your logo on the slides.

When choosing fonts, try to not use too many different fonts and be consistent when using different font sizes. It’s also usually helpful to create a hierarchy for your text before designing your pitch slides. This hierarchy should at least include the presentation title, header, a subtext, and the main body text.

You also have to remember to be consistent when choosing icons for your presentations. There are different types of icons such as ‘flat icons’ or ‘line art icons’ and it is important to stick to just one style to ensure the consistency of your design.

5: Remember to use whitespace

Whitespace is the so-called blank space between different elements. It can be a great help to make the slides easy to read and lead the eye. Instead of cluttering your slides with text, making it feel claustrophobic, try to use whitespace effectively and intentionally. A way to do this is by prioritizing the information you want to convey and arranging it respectively.

6: Always guarantee legibility (aka readableness)

Make your slides and information as easy to read as possible by always maintaining legibility. This means big, simple fonts on a contrasting background. Generally, sans-serif fonts are the best choice.

7: Visualise your data

To make your presentation easier to understand you can use different types of charts and infographics whenever you want to present data-heavy content. This helps to understand complicated statistics more easily. Keep in mind to not make these infographics or charts overlay complicated since that would defy their purpose.

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