Since at least 2,700 BC, ranchers have known which livestock was theirs. How? Branding. An easily identifiable unique mark representing the owner, seared into the skin of each animal. Times have changed, but the essence of branding remains.
Oliver Koch-Pahl’s response to Jörg’s blog post about: Reality distortion fields, auto-suggestions, and reality.
Creating a good pitch deck is hard. And creating a great pitch deck is even harder. We look through applications to the APX program every single day: a lot of them are great, some of them…not so much. Why? One of the main reasons is that the pitch deck is incorrect or incomplete.
This will be a picture heavy post. While I was checking some of the photos for our new business cards I thought about sharing some of them with you and I just took some more pictures at our office.
As a founder, you need a never-ending supply of energy and optimism. You also need to be able to imagine the future you are building. In my experience, the challenge is to also always stay connected with the reality of everyone else.
Over the past few weeks, we’ve often been asked how Axel Springer Plug and Play (ASPnP) and APX are connected and who does what.
Real talk: no matter how great your idea is or how much funding you have, you can’t do it alone. Period. No startups are a one woman/man show because nobody can scale alone. At APX, we believe that the real value is in the people, the founders, the team. One of the key questions we always ask startups, who want join APX, is: Why you? Are you the team to pull this off?
Nerdy, futuristic, and very scientific. This is how we would describe our startup Powerplace. Based on advanced data analytics, the two co-founders Florian and Patrice can estimate the real time demand for cabs at any point in time. To do so, they embed inter alia data from weather channels, facebook events, online sightseeing recommendations, and real time traffic news.
Having accompanied many startups in the past, we know how important it is for founders to pitch effectively in front of many people. Luckily, our pitch trainer, Ole Tillmann knows this too and gives his very best to train our startups for their big day.
Scrapping batches was one of our primary concerns when we started our new accelerator program. We, as apx, asked ourselves continuously: “how can we make things even more founder-friendly?”. Moving to a rolling system was one of the first structural decisions that we made.